Resume
Work Experience
Feb 2012 - Present
Casey Watson Media | Owner
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Ghostwrote blogs for dunhamandcompany.com.
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Crafted fundraising emails, social media copy, online sales copy, and newsletters for various clients of Dunham + Company (Dallas, Texas).
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Composed website copy for multiple clients of CT Creative Group.
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Maintained social media accounts for a regional body of the United Methodist Church and Kingdom Growers, an international coffee company.
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Gained proficiency with Asana, Workamajig, Salesforce, GAIN, Hootsuite, TweetDeck, and WordPress.
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Wrote articles for various magazines, including Paducah Life, The Paducah Life Wedding Book, and VUE.
Nov 2022 - Present
SuiteDynamics, NetSuite Consultants & Developers | Marketing Communication Specialist
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Researched and composed weekly blog posts about NetSuite Enterprise Resource Planning software and related subjects.
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Wrote copy for the company’s website.
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Composed company newsletters.
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Edited marketing material, including pitch decks, banners, and datasheets.
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·Worked with a team to devise social media, web, and email marketing strategies.
Oct 2018 -
Oct 2022
Socially Present | Social Media Manager and Content Writer
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Researched and composed blogs for clients in fields such as insurance, healthcare, and family services.
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Designed and executed social media strategies for 10-14 clients per month.
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Wrote copy and determined graphic design direction for social media posts.
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Compiled social media monthly reports.
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Researched and wrote website copy for clients.
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Photographed client headshots.
Nov 2013 - Feb 2019
Baptist Global Response | Staff Writer
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Worked with a graphic designer to plan and execute the organization’s social media strategy on Facebook and Twitter.
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Worked with Baptist Global Response employees and partners around the world to research and write articles about the organization’s work.
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Composed and/or compiled stories for the Baptist Global Response website and print materials, along with Baptist Press and SBC Life.
Jul 2009 -
Oct 2011
International Mission Board | Journeyman Writer/Photographer
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Organized trips to various Southeast and South Asian countries to collect interviews for media packages.
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Worked with editors and other writers to produce copy, including vignettes, children’s stories, and brochure material for International Mission Board products and websites.
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Researched people and events in Southeast Asia and composed articles for Baptist Press and IMB.org.
Education
2005-2009
Murray State University | B.S. in Journalism
My bachelor's degree in journalism provided me with a strong foundation in communication theories, media analysis, and persuasive communication techniques.
Skills & Expertise
Throughout my career, I have developed expertise in editing, content strategy, copywriting, digital marketing, SEO, social media management, email marketing, and marketing analytics. I am proficient in using various tools and platforms such as Asana, Workamajig, Salesforce, GAIN, Hootsuite, TweetDeck, and WordPress.